← Back to Work
Mobile
SoftNight Sleep
Consumer sleep mobile for alarms, goals, and a calmer wake experience.
mobilesleepconsumer
Problem
The problem with alarm apps that feel stressful before the day starts
Sleep goals and wake flows should feel soft, not like another productivity whip.
- 1. Harsh wake UX: Alarms felt abrupt and punishing.
- 2. Goal guilt: Missed targets dominated the home screen.
- 3. Feature clutter: Simple sleep needs were buried.
Who it is for
For consumer wellness apps simplifying sleep
Designed for everyday users who want rest without complexity.
- 1. Consumer app teams: Shipping approachable sleep tools.
- 2. Lifestyle brands: Extending into sleep habits.
- 3. Younger audiences: Users who want gentle goals.
Business impact
How softer sleep UX improves nightly installs stickiness
Calm goals and wake flows keep the app on the lock screen.
- 1. Higher habit retention: Users keep SoftNight as default alarm.
- 2. Less uninstall churn: The tone does not fatigue.
- 3. Clearer brand: Rest becomes the product promise.
Start a project with OrbitVex.
Tell us what you are building. We will map the UX path with you.
